Such silliness with words is sophomoric, not to say the equivalent of the juvenile "Nah, nah, nah sticks and stones..." It is understandable as to why the
Pinguino remains too close to a subject so as to render a capable impassioned analysis since he fails to grasp the consequences of a rather facile statement: "Egyptians erased the memory of the bad Pharaons. The same will happen in this case here". No need to utter the caution of George Santayana as to the consequences of "erasing" memory.
As for Carcharodon, no absolution there for his penchant to impose a term from military tactics upon far more complex situations. "Invasions" are ephemeral, hence utilization of this term, even with respect to the expansion of the Mongols, is but a foray through a plain full of buffalo chips! Even the terminology drawn by Romantic historians on the "Barbarian Invasions" of the Roman Empire is hogwash. Both the Franks and the Goths were long "Romanized" prior to the 5th century. So let us leave alone words that are but caricatures of historical processes and hold specific meaning in terms of the technical.