I have never been to Thailand myself but I've heard so many good things about this country from friends of mine who have visited there that I am really curious about the charm of Thailand. I know a lot of people go to Thailand for the wrong reason. But my friends represent a pretty wide spectrum of people including a young Japanese woman, an American young gay couple, and a German guy who worked as an expatriate in Bangkok for a year, but prior to that, he had never left Europe and had never even entertained the idea of going to Thailand. The common experience of these people is that, once you've been to Thailand once, you just want to go there again. And of course most of the time, they do. My Japanese friend has been to Thailand 6 times (and is now lerning to speak Thai) and my German friend 4. One of the things they talk most about is the friendliness of the Thai people. Interestingly, I came across an article that talks about the famous "Thai smile" (by Ernest E. Boesch: "First Experiences in Thailand" in Psychology and Culture)
"This brings me back to the Thai smile. I don't know of any traveller to Thailand who was not charmed by it. Why? Smiles, in Western culture, tend to be comparatively rare; we usually smile only in situations and relationships which justify and allow for it. Indeed, we smile out of pleasure, not out of trouble, out of friendliness, not out of anger, out of contentment, not out of frustration, and therefore a smiling face for us definitely expresses positive moods and inclinations. Being continuously confronted, in Thailand, with that open enticingly friendly smile which goes straight to the heart, we therefore associate with it an unthreatening, friendly, easygoing culture. To an insecure new comer this smile promises security: it somehow counterbalances the anticipated threats of the unfamiliar culture. Change without threat, novelty without imbalance are of course promises particularly attractive to those may who want diversion without sacrificing too much of their accustomed comfort or mastery. Yet, the Thai smile may be deceptive, occasionally even deeply disappointing those expecting to enjoy a permanently sunny social climate. In my schooldays we leared an English song: 'There isn't any trouble just to s-m-i-l-e, so smile when you're in trouble, they wil vanish like a bubble if you s-m-i-l-e.' This, as I just explained, is not our usual way to smile, and therefore we liked th song. We didn't know, of course, that it expressed exactly the Thai function of smiling: the smile, for the Thai, is an antidote against worry, frustration, anger, troubles as much as, and sometimes even more than, an expresion of friendly intention, of pleasure and contentment. A Thai smile, in other words, has many more meanings than does the smile in Western culture."