Instant coffee isn't a big hit in all countries, for example in the
Netherlands i was under the impression that proper coffee was the norm,
where as instant was for very poor students, or for you went camping in
uncivilised countries where there was no garentee that the locals would
have coffee
There are two main types of coffee plant,
Arabica and
Robusta.
Robusta has a higher caffeine content and is a more versitile plant for
growing (it will grow where Arabic will not), but is generaly
considered to be inferrior for flavour (its more bitter and acidic)
Instant coffee tends to be heavy on the Robusta sort, being cheap to
grow, and giving people their caffeine hit, so the theory is that where
instant coffee is most popular, is where people have never really
learned to appreciate proper coffee.
In the UK instant, or as i prefer to call it, fake coffee is the norm,
and many visitors to the UK often complain about the poor quality of
coffee here.
There are a coffeeshops that specialise in good coffee, but your
typical outlet serves coffee that leaves much to be desired for.
The British preference for instant coffee goes back to WWII, when tea
was in short supply, people turned to the instant coffee that was
shipped over for the American GIs stationed here, after the way and
after the end of rationing, people still drunk it and it became
accepted as standard coffee.
Also it was quick and convenient, where as brewing proper coffee was deemed needlessly time consuming.
As such coffee machines are a novelty in the UK, as are electric coffee
grinders, and are typicly much more expensive here than on the
continent, but things do seem to be changing, and Douwe Egberts and
Philips have teamed up together for what looks like a second Dutch
attempt to corner the UK coffee market by introducing coffee bags and
special but easy to use machine with which to use those coffee bags in.
Don't know how successfull the are, but who knows.
I predict that in the future Britain's tast in coffee will improve, as will its appreciation of a wider variety of teas.
Personaly i make my own coffee with a French Press, preferably with pre-ground Java beans.